Clarity,
Cadence,
Follow‑Through.

Hi, I'm Davey — a program manager and communications strategist who came up through marketing.

I started in digital marketing at BPM Music, running campaigns across paid, email, and social for a subscription platform built for working DJs — audience growth targets, A/B tests, and enough hours in Google Analytics and Meta Ads Manager to know what a real number looks like. At Comic-Con International I built a national membership program from nothing and raised over $1M in its first year, on omnichannel campaigns and large-scale events with immovable deadlines.

That grounding still shapes how I run programs. I start with the audience instead of the announcement, test the message instead of assuming it, and measure what actually happened. What changed is who's on the other end — engineers, stakeholders, executives — and that the deliverable is usually a system rather than a campaign.

Most of my job now is connecting dots: the handoff between two teams, the decision that never got written down, the process everyone works around instead of fixing. I build the systems that close those gaps, then get out of the way.

I'm also interested in how far AI can take the parts of the job that don't need a human. I've built agent-powered CRM workflows, automated data hygiene, and dashboards that assemble themselves — which is less about the technology than about what it buys back: time for the judgment calls and the relationships.

Outside the work: street photography, travel, drumming, and cooking. Ten years in tech came after a decade around music and fandom, which is probably why the communities I build feel more like scenes than mailing lists.